Tata Harper had traditionally shown up in intimate spa and VIP settings. For the Radiance product line, the brand wanted to reach New York consumers in a more accessible, culturally visible way.

As part of the strategy, RXM identified and recommended the High Line as the ideal location for Radiance Runway: an iconic New York stage where nature, beauty, movement, and the city naturally intersect.

For Tata Harper’s first-ever consumer activation during New York Fashion Week, RXM transformed the High Line into a sensorial skincare pop-up built to drive awareness, trial, content, and customer acquisition. A social-first teaser became the brand’s highest-engaged Reel of the year, driving sign-ups and demand, with facial slots booked in minutes.

The activation delivered 569 guests, 95% new customers, 905 new emails, 2,622 samples, 192 mini facials, and the brand’s highest-engaged Reel of the year. The VIP preview generated 79.2K reach, 83.2K impressions, and $21.7K in earned media value to date.

RXM creates experiential retail and social-first activations that turn attention into measurable engagement, qualified leads, and real product discovery.