Apparel Product Launch Campaign for Under Armour

Under Armour challenged RXM to help launch its first lifestyle apparel collection, expanding the brand beyond performance sportswear and connecting with a Gen Z audience through digital, e-commerce, social, influencer marketing, and in-store retail activation.

We created #BeSeen, a campaign platform built around visibility, self-expression, and young athletes showing up on and off the court. To support the limited-edition apparel drop globally, RXM developed a full launch toolkit and style guide with campaign art direction, digital assets, messaging, e-commerce content, email, mobile, social, and in-store guidelines for international teams.