Gen Z doesn’t just want to buy a product — they want to see themselves in it. For Ray-Ban, RXM Creative helped launch Your Story, an innovative custom eyewear tool that turned a person’s social media feed into a unique color pattern for their sunglasses.

The experience was simple: choose a pair of Wayfarers, connect your social feed, and watch your images become a custom stripe pattern along the frame. Social media became the raw material for product design.

To bring it to life, we created a Gen Z-focused influencer campaign combining product innovation, social storytelling, and immersive 3D animation. Working with influencers including

SAINt JHN, Diandra Forrest, Born Cages, and Saada Ahmed, we transformed their feeds into custom Ray-Ban designs and created animated videos showing how each story became one-of-a-kind eyewear.

The campaign turned customization into content — making the product clear, shareable, and culturally relevant for a generation built on individuality and self-expression.