RXM helps brands grow with sharper positioning, stronger storytelling, and campaigns people love to share. With offices in New York, Dubai, and Bucharest, we’ve been building memorable brands since 2013. Let’s find your X.

Clients

RXM is trusted by global brands, startups and governmental organizations

About us

Bored with the slow big-agency process, Raul Mandru and Mihai Botarel started making things after hours. Fun things. Internet things. Ideas people didn’t just see, but actually wanted to share.

Then those side projects went viral. Brands noticed. The work was fresh, fast, and built to deliver results.

Soon, they were bringing that same energy to ambitious brands looking for growth and agility without the usual agency drag.

Thirteen years later, a team of 35+ across the US, Europe, and the Middle East is helping brands like Amika, Ray-Ban, and Loro Piana create work people care about, talk about, and act on. Awards are a nice byproduct. But they are not the goal.

The goal is growth.

For the brand.

For the community around it.

For the thing that sets you apart.

Let’s find your X.

(we also implement innovative Ai solutions)

Bored with the slow big-agency process, Raul Mandru and Mihai Botarel started making things after hours.

Fun things. Internet things. Ideas people didn’t just see, but actually wanted to share.

Then those side projects went viral. Brands noticed. The work was fresh, fast, and built to deliver results.

Soon, they were bringing that same energy to ambitious brands looking for growth and agility without the usual agency drag.

13 years later, a team of 35+ across the US, Europe, and the Middle East, is helping brands like Amika, Ray-Ban, and Loro Piana create work people care about, talk about, and act on. Awards are a nice byproduct. But they are not the goal.

The goal is growth.

For the brand.

For the community around it.

For the thing that sets you apart.

Let’s find your X.

(we also implement innovative Ai solutions)

Capabilities

Strategy

We help you find the clearest path forward. We look at your data, consumer data, audience insights, and the cultural context to uncover what makes your brand impossible to ignore. From brand strategy and positioning to content strategy and communications planning, our goal is simple: finding your X.

Creative

We build ideas that give your brand a point of view. From creative concepts and campaigns to branding, visual identity, tone of voice, art direction, social activations, and content creation, we turn your X into work people want to notice.

Production

We make the work, fast and beautifully. From content production, photoshoots, video production, AI photo and video, editing, post, animation, 3D, interactive platforms, event coverage, and global production, we bring ideas to life across every format and market.

Growth

We turn creative into measurable growth. From content planning and paid media strategy to influencer campaigns, community management, copywriting, reporting, and optimization, we build for the full funnel. We test, learn, and refine your X across the channels, audiences, and conversion moments that can take you from 1X to 5X to 100X.

Team & Culture

By the numbers

70+

Global And Local Clients

ROI on Campaigns

450M+

In earned media value

1997

Year Founded in New York

Frequent Questions

What is your process and timeline?

We keep it clear and to the point from day one. Most projects move quickly and streamlined through discovery, strategy, creative development, production, revisions, and launch. You’ll always know the next step, key dates, and what we need from you. Our proven method, tech tools and experienced team allows us to move 2X faster than regular agencies.

Who will do the work?

The founders Raul and Mihai are directly responsible for your project's success. You’ll work directly with them and also with senior strategists, creative team, and project managers. No handoff to a junior team you’ve never met.

Can we afford you?

Most likely. We have clear, tested systems for finding efficiencies without compromising the quality. We are working with startups, established brands and governments, and we know how to shape the smartest approach around your goals, timeline, and budget. We always find a way to make it work.

How do you scope and price?

Our eyes are on efficiency and we price based on deliverables, channels, timeline, production needs, and level of creative development. You’ll get a clear scope before we start. No hidden fees. No surprises.

Do you work with in-house teams?

We’re built to plug in smoothly with your in-house team and move as one. We find the efficiencies, remove the back-and-forth, and align around the same goal. Sometimes that means working side by side to save time, because content moves fast and the best work happens when the team does too.