"Brand lift studies showed a strong increase in awareness for 18-24-year-old consumer, a testament to strong creative - LA Sephora stores outperformed broader Sephora stores during the timeframe of the OOH campaign."
K. Martin, Senior Vice President Marketing
Amika - Love All Your Hair Days
Info
Born in Brooklyn, Amika is mainly known for its dry shampoo. But the brand has an extensive range of natural, effective products that cater to the various hair needs of their diverse customer base.
We all have great hair days once in a blue moon. But with the proper care, we can learn to love every hair day. So, we decided to showcase a variety of relatable hair day stories and how Amika products can help make them better, encouraging people to “Love all your hair days.”
Read more about the strategy in the Glossy Feature.
Client
Amika
Services
Campaign, Video, Social, Out of Home
Results
12.6MM Billboard Impressions, 550.8K Tik Tok Video Views, 31.5% Brand Awareness, 24.4% Brand lift & Sephora sales increase
Amika - Love All Your Hair Days
Born in Brooklyn, Amika is mainly known for its dry shampoo. But the brand has an extensive range of natural, effective products that cater to the various hair needs of their diverse customer base.
We all have great hair days once in a blue moon. But with the proper care, we can learn to love every hair day. So, we decided to showcase a variety of relatable hair day stories and how Amika products can help make them better, encouraging people to “Love all your hair days.”
Read more about the strategy in the Glossy Feature.
Client
Amika
Services
Campaign, Video, Social, Out of Home
Results
12.6MM Billboard Impressions, 550.8K Tik Tok Video Views, 31.5% Brand Awareness, 24.4% Brand lift & Sephora sales increase
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