In a category dominated by Gillette, Harry’s needed to prove that its blades were not just convenient and affordable, but genuinely high quality.

At RXM Creative, we helped Harry’s turn its manufacturing process into a social-first product storytelling campaign designed to increase engagement, build trust, and support sales.

We created Deconstructing Harry’s, an integrated campaign using 3D animation, video content, and quality storytelling to reveal the craftsmanship behind the product. From Swedish steel and the German factory process to the Gothic Arch blade shape, we translated technical manufacturing details into clear, compelling content that consumers could understand and share.

The campaign helped Harry’s strengthen its quality message against competitors, boost social engagement, and increase sales by giving the brand a sharper, more credible product story.