RXM Co-Founder Mihai Botarel Writes for TechCrunch

Mihai Botarel

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Are algorithms hacking our thoughts?


In a thought-provoking article for TechCrunch, RXM Creative co-founder Mihai Botarel explored how algorithms have quietly moved from helping us make decisions to shaping the way we think, behave, date, shop, communicate, and form opinions. From Facebook and Twitter to Tinder, Uber ratings, SEO keywords, and Cambridge Analytica, the piece argues that technology is no longer just organizing our choices — it is training us to think more like the systems we use every day.

A sharp reflection on digital culture, artificial intelligence, and the hidden influence of code, the article asks a timely question: are we still programming our tools, or have we become users programmed by algorithms?


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Mihai Botarel

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RXM Co-Founder Mihai Botarel Writes for TechCrunch

Our co-founder Mihai Botarel was invited to write for TechCrunch, where he explored how algorithms are no longer just helping us navigate choices — they are shaping how we think, behave, communicate, shop, date, and form opinions.

RXM Co-Founder Mihai Botarel Writes for TechCrunch

Our co-founder Mihai Botarel was invited to write for TechCrunch, where he explored how algorithms are no longer just helping us navigate choices — they are shaping how we think, behave, communicate, shop, date, and form opinions.

RXM Co-Founder Mihai Botarel Writes for TechCrunch

Our co-founder Mihai Botarel was invited to write for TechCrunch, where he explored how algorithms are no longer just helping us navigate choices — they are shaping how we think, behave, communicate, shop, date, and form opinions.